How do you access programmatic display advertising?
Chinni PM’s accesses 75+ private marketplaces and
connects to all the major exchanges across Mobile Web,
In-app, Display, and Video inventory.
What targeting options are available for prospecting new
audiences within DoubleClick Bid Manager?
Chinni PM targets people based on their specific
interests as they browse web pages, videos, and content
using contextual targeting options. Additionally, you
are able to target and identify audiences similar to
your existing remarketing list to ensure you are
reaching your ideal audience.
How can Chinni PM contextually target TrueView
inventory?
Chinni PM uses a mixture of keyword, category and
placement level (channel and individual video) targeting
to ensure your video creative is targeted against
relevant and engaging content that aligns well with your
target audience.
What types of campaigns and objectives can you run
against programmatic display?
Chinni PM has years of experience managing numerous
types of campaigns and objectives from Brand Awareness,
Direct Response, Lead Generation, E-Commerce, Native and
Mobile App Download.
How does Chinni PM access TrueView inventory?
Programmatically through Google Ad Manager.
Does Chinni PM have access to non-skippable
TrueView inventory?
Chinni PM does have access to in-stream bumper ads.
With videos of 6 seconds or less, bumper ads let you
reach people with bite-sized messages, while providing a
minimal impact on their viewing experience. Bumper ads
can help increase awareness about your brand. They often
work well on mobile devices when run in conjunction with
related TrueView ads.
Do I need an ad server to run programmatic display with
Chinni PM?
No. We have the capability to host certain creative
types such as HTML5 and Images (.jpg, .png, .gif) in
addition to video files (.mp4, .mov, .avi). However, in
the event you would like to advertise rich media, we
also have the ability to host and serve the creative
through DoubleClick Campaign Manager.
What type of YouTube audience lists are available to
remarket users against?
Chinni PM can help you remarket viewers who have
done one of the following actions: Interacted with or
viewed your YouTube video Subscribed to, or unsubscribed
from your channel Viewed your in-stream TrueView ad
Visited your YouTube channel